Puma is sport. This obsession can be seen by their passion in designing, manufacturing and marketing sports products such as footwear, clothing and accessories. For more than 70 years, Puma is renowned for their ability to create products for the world’s fastest athletes. Their reputation is further enhanced by their ability to infuse performance with sports-inspired lifestyle into their products for sports such as football, running shorts, basketball, golf and motorsports.
From Humble Beginnings to International Breakthrough
Rudolf and Adolf Dassler established the business “Dassler Brothers Shoe Factory” at their German home in 1919, beginning PUMA’s lengthy tradition of producing high-quality sporting goods. Several sportsmen, notably the well-known Jesse Owens, won gold medals while competing with Dassler spikes during the first few years of the company’s existence.
Leaders On And Off The Field
PUMA apparel are designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisure wear and go about your day in comfortable sports apparel, because sport is lifestyle. Discover a variety of sports wear for all ages at PUMA.
PUMA’s Business Philosophy
Similar to how they see athletics, PUMA sees sustainability as a process of identifying and strengthening areas of weakness in order to achieve shared objectives. By improving on social and environmental issues where they have the largest influence, such as Plastic & Oceans, Circularity, Biodiversity, and others, PUMA aims to bring about change via fashion and sportswear.
Innovating with PUMA
PUMA strives to always bring new, better, different – meaningful innovation for game changing athletes. Driven by a principle of “Has anyone done it before? Is it a first?”, PUMA strives at constantly being the first to elevate athletes’ performance by connecting the dots between Research, Performance engineering and Emotion.
PUMA Supports Gender Equality
Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.